Customer Retention & Sales Training for Service-Based Businesses

Covert with Confidence. Close with Purpose.
Close more deals, keep more customers, and stop the silent revenue loss you didn’t even know existed.

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The Hidden Cost of Poor Systems

You’re losing money - and it’s not because of marketing.

Many businesses focus heavily on marketing while quietly leaking revenue through poor onboarding, missed follow-ups, and inconsistent service standards.

Poor onboarding systems

Dropped follow-ups

Inconsistent service standards

At Close and Keep Co., we help you identify and fix these gaps, ensuring your hard-earned customers stay loyal and satisfied.

Our Services

auditor audit factory or annual assessment every year to ensure that activities are conducted in a correct way, not against the law and that there is a plan to meet the quality standards kpi target

Practical solutions. Measurable results.

engaging customers through personalized email communication

Our mission is clear:

To help service-driven businesses convert with confidence and retain with purpose.

We guide service-driven businesses to tighten their operations and maximize customer lifetime value. With insightful guidance, people-first strategies, and clear metrics, we help you convert prospects with confidence — and retain customers with purpose.

Book a Consultation

Mini Audit

A quick 5-question quiz to spot your biggest risks.

Take the Mini Audit

Full Audit

A deep 20-point analysis with a custom report.

Request Full Audit

Fractional CXO

Part-time customer experience strategy and leadership.

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Backed by Experience

Meet Kendal Zoeller

Founder, Strategist, Problem Solver

Kendal Zoeller is the founder and CEO of The Close and Keep Co., with over 20 years of experience in customer service, sales leadership, employee development, and business operations. Her proven background spans both corporate and entrepreneurial leadership, including roles in high-growth B2B markets and executive-level consulting. Kendal helps companies identify revenue leaks, elevate frontline performance, and implement systems that build customer loyalty from the inside out.

Insightful Guidance

Practical Solutions

People-First Strategy

Measurable Results